For the first few years of my business, I didn’t own a website.
I was still doing okay company wise, but I knew I could do better, and I already knew how I could improve my company, and everyone knows that people are always on their iPhones, PCs or enjoying TV.
So, if I get into digital SEO and learn more, after that I can showcase my Heating and A/C supplier to everyone, and pull in more traffic that way. While I could have paid for the services of a SEO supplier, I wanted to do a little bit of researching myself first. I started learning about how online SEO works, and how to appeal to your customers. It mentioned some of the clear things, like Google ads, or just ads in general, but then it mentioned a few things I didn’t know much about. One of these was SEO. SEO stands for Search Engine Optimization, and it basically helps your website become more clear in online searches, usually using targeted words. So after that I had to imagine if I were a patron of my own business, what keywords would I type in to find Heating and A/C deals. I made a small list of possible keywords that I thought could help. After that I did more research into other subjects that could help boost your website and business, like SEM and PPC. That was a year ago, and I am utterly wowed at how much has changed since then. I thought I was doing good then, but compared to now, I was broke! Today, I have a constant flow of purchasers, and I also have quite a few loyal 1s, all thanks to online SEO.