When I created a company of my own, I knew the cons of possibly shutting down within a few years, since most newer companies don’t last, but, I couldn’t help but to think that that just wouldn’t happen to me, I knew better than that.
I know I was dumb, because by the 2nd year I was start to have troulbe. My small Heating and A/C company is made up of me and four Heating and A/C workers. Or at least, it used to be four, I had to let 2 go because I just wasn’t making enough money. I wasn’t sure why my company just wasn’t doing so well. I was advertising. I had paid a guy to go and sit outside the company to spin a sign, but that didn’t seem to be working. I also placed ads in magazines and newspapers, and that attracted little traffic. I was getting quite frustrated and ready to call it quits, but I also didn’t want to quit, and as a final attempt, I contacted an online SEO company for help. When I explained my case to the guy, he told me that a lot of my advertising attempts aren’t going to work, because I was thinking old timey. He told me, nowadays, all of the guys and young people are online getting their products and services, if you want to succeed you have to move online as well. I wasn’t absolutely happy with the internet, but I was willing to see how far I might go with this SEO business. The guy told me we can start by making a basic outline of a website. He had picked out a few things I liked, and in only 15 minutes had a good looking website made for me. I was going to run a trial with the website, and if I see an increase, after that I can slowly get into other things like PPC, SEO and SEM.